TikTok is the most rapidly expanding social media network to date, having established the benchmark for the most social app installs in a single quarter with 315 million downloads.
Therefore, how could you make TikTok marketing work for you? We’ll go through the four primary strategies to market with TikTok:
- Bring up a branded channel
- Partner with influencers
- Hashtag challenges
- Advertising
Bring Up A Branded Channel
Posting a video to your branded channel is a simple and affordable process. Follow popular hashtags and join in on the hottest memes, then incorporate them into your brand. As a brand, you need to interact with your audience to increase the number of times your content is viewed, liked, and commented on. You can also choose to buy hearts on TikTok to increase impressions of your TikTok posts and take part in the “For You Page.” The following are some elements that might assist you in gaining greater exposure on the TikTok stream.
Captions and Hashtags
The best caption for TikTok is brief and memorable. Include relevant hashtags in the description of your video. While browsing TikTok, you’ll see the hashtags #ForYou, #ForYouPage, and #FYP. According to TikTok, including such hashtags does not ensure that your video content will appear on a user’s ‘For You’ page.
Therefore, choose related hashtags that will aid in discovering your channel and educate the algorithm about the subject matter of your channel and content.
Popular tunes and noises
Like hashtags, employing popular music and noises might assist boost your video’s visibility on people’s ‘For You’ pages. To view the most popular TikTok sounds, you must log in to TikTok’s video editor. You may then browse a variety of various music and noises that are presently popular among people.
Partner with influencers
One of the most common methods of marketing with TikTok would be through TikTok influencers. As a company, you may collaborate with these influencers to advertise your product or service by using their audience and networks. When it comes to influencer marketing on TikTok, there are several aspects to consider to ensure your campaign’s success.
- Fix measurable objectives and results.
- Understand your potential audience.
- Select the perfect influencer for your business or brand.
Hashtag Challenges
Hashtags are crucial parts of TikTok’s community, particularly when it comes to hashtag challenges. According to TikTok, approximately 35% of its users join in hashtag challenges. They substantially boost engagement since people are eager to participate in the newest hot hashtag challenge.
Chipotle’s #guacdance challenge was a popular hashtag challenge. Chipotle invited its audience to submit guacamole-themed dance skills on National Avocado Day using the hashtag #guacdance. It garnered over 1 billion views, indicating that the ad was a resounding success, with sales increasing considerably.
Advertising
Finally, you may advertise on TikTok just as you do on other social media networks. The following are some popular ways to promote on TikTok.
In-feed Ads
As you navigate through the ‘For You’ tab, these forms of video advertising mix in perfectly with TikTok’s stream. In-feed advertisements are styled similarly to TikTok video content, with the business logo, like, comment, and share buttons on the side. However, a CTA button has been placed at the ad bottom to urge people to do the desired action.
Brand Takeover Ads
When a user launches the TikTok app, these adverts display, allowing companies to capture the user’s attention quickly. Each day, TikTok allows only one company to take over a specific category. These advertisements assist companies in increasing brand recognition and driving direct sales by encouraging visitors to respond on a call to action (CTA) to view a landing page.
Branded Effects And Stickers
TikTok users may add branded shareable lenses, filters, and stickers into their videos using TikTok. These branded effects endure up to ten days and are a unique method for people to connect directly with your business.