You have an ideal website, profiles on social media (Facebook, Instagram, etc.) as a brand, but if you seek another origin of traffic, then a trendy platform TikTok is here to help you out. It is a platform with massive engagement, a viral community, and creative factors.
What are the perfect methods to engage with your platform with your profile on TikTok? Is your objective to drive vast traffic and sales to your e-commerce website? What’s an excellent strategy to achieve it? TikTok doesn’t have the feature of adding the clickable link in the feed post, but there are many to discover.
Here are the easy seven methods to set up winning tactics on TikTok. Let’s jump in.
Launch An Account On TikTok
Each TikTok user spends more than 50 minutes every day on the platform. It’s a tremendous and massive opportunity for your business or brand. TikTok is a gigantic platform that you need to have now. So, don’t miss your golden time and opportunities – create a TikTok account now.
- Install the app from your mobile in the Google Play or Apple Store.
- Sign up for your profile with Google or the social media community.
- Choose your interests (travel, comedy, gaming).
- Begin to browse.
TikTok platform provides you with a video stream when you open the app for the very first time. The platform gets you well to post video content that resembles your expectations.
Recognize Your Primary Objective
What will be your primary objective as a brand? Might be the below factors:
- Produce sales
- Grab new audience
- Drive traffic to your targeted pages
- Spread your video contents
- Acquire video engagements
- Advertise with ads on TikTok
Set your objective correctly before you create video content. Your posts will show your audience who you are on TikTok, like on the Instagram platform. Do you need to make video content through an influencer’s collaboration who will grab TikTok likes to your product promoting posts? Are you willing to merge your team to produce engaging video content? Are you ready to spend some amount on making video content that highlights your products? Bring your content perfectly and get instant TikTok views for your videos to accumulate in a short time.
Upload Credible Content
There is nothing more potent than being yourself always(it suits all social platforms). Like on Instagram, don’t have to be highly developed or provide a simple image; TikTok matters fun, trustworthy, and excited.
Create the video content directly from your mobile with in-built effects of the TikTok app. We suggest this way to stay in TikTok’s spirit. But you can also film video contents in high quality pictures. It’s totally up to you! The primary thing is that the piece of information behind your video content is: it’s our identity, our brand, our culture. Select a perfect editorial line that sets you whether it’s a video content with your members screaming “Happy New Year,” or BTS(Behind The Scenes) of a photoshoot or might be an influencer who unboxes your product.
Monitor Your Results
Spend some time to notice your video results after you uploaded a few video contents. We suggest monitoring the results every month or twice a month to clearly understand your TikTok platform strategy.
Read below some metrics:
Subscriber Counts: your subscriber’s count needs to be above 50k at any time if you are great on the platform. You can communicate your TikTok presence to your other community followers; it helps you buy views on TikTok for your account and make it engaging.
Likes Count: you can quickly notice which video content works well via the number of likes.
Comments Count: the platform is famous for acquiring more comments on video content. Monitor the comment tone, whether it is neutral, negative, positive? Grab the opinion which resembles the same point from many audiences.
Shares Count: it’s the best sign of success. Your videos are appreciated and become trendy if the share count for your video content is more.
Engagement Rate: it’s effortless to calculate – (Total number of engagements(comments, likes, shares) / Total number of followers) * 100.
Join Hands With Influencers
TikTok’s hearts are the influencers, and you can get them in any region. Who will be best to collaborate with: macro-influencers with above one million followers or micro-influencers with 10k followers? They won’t have the same influence and also the same engagement. Pick the right influencer who perfectly fits your brand to succeed on TikTok.
You need to select the influencer in your industry or niche. For brand awareness, joining hands with the known influencers will upgrade your advertising strategy to the next step. The only thing you need to have is authenticity, then your influencers will do the job correctly, but it all comes under the price factor. Please don’t force them to bring your imagined content, and let them come with their creativity.
A great way to go viral on the TikTok platform is through participating in hashtag challenges. Take advantage of every trendy hashtag video content and re-spin the content yourself with your creativity that matches your niche. If you need to shine your brand on the platform, you should visit the platform thrice a day or even more grab the trendy hashtags.
You can launch your own hashtag challenge to take your brand to the next level. You can merge this hashtag challenge with an influencer campaign. It leads to reaching your hashtag challenge to vast people.
Bonus Tip: Turn your hashtag challenge into a contest with a deadline and prices. Victory guaranteed!
Ads On TikTok
You can do different TikTok ads to promote your brand. There are:
In-Feed: it appears in the feeds section when a user swipes over the video contents.
Brand Takeover: it appears when a user opens the app.
Hashtag Challenge: it concentrates on UGC and engagement
Branded Effects: increases brand awareness and high-quality UGC.