Category Archives: Instagram

Instagram TV is well-known for moving beyond photo sharing. The site introduced its Snapchat competitor Stories two years ago and its YouTube counterpart Instagram TV just a few months ago.

If Instagram TV takes off the same way that Instagram Stories did, YouTube might finally have a true challenger in the mobile video sector. With all that in mind, if you want to remain relevant on Instagram in 2021, you’ll need to start using Instagram TV.

However, we understand that the IGTV platform is new, and there are no obvious ways for businesses to exploit it. That’s why we looked into Instagram TV and explored the best methods for companies to leverage it. On top of that, you could also buy IGTV likes to gain trust and solid relationships with followers.

Take a peek at what we discovered!

Instagram TV can be used in a variety of ways by businesses. There’s a distinction to be made between regular Instagram postings, Instagram Stories, & Instagram TV.

Standard Instagram posts & Stories typically intend to communicate content quickly and rely heavily on users seeing it in their news feed. Consider a promotion or the introduction of a new product. The story takes this to the next level: they have a 24-hour expiration date, so brands may use them to deliver essential information.

IGTV, on the other hand, is for sharing content that has long-term value. Consider it content marketing: give away the content today and reap the advantages for months to come. Furthermore, Instagram TV video clips can last up to an hour, giving you extra time to create great content. Use this perspective to help you decide what to post on Instagram TV. You want to create content that will last a long time rather than promote short-term sales. In a nutshell, create content that will last a long time and bring actual value to the audience.

Six ways your business can use Instagram TV

1. Videos With Instructions

Demonstrate how to perform something to the audience. Make a video on how to use a new industry software if you’re in the tech business. Is it in food? Try your luck at a cooking video in the Tasty style.

2. Put your efforts on display

Are you a creative agency or another form of an innovative firm? Make a video to showcase your best work. Give it a creative title, and you’ll be golden—bonus marks if you can include a couple of client testimonials.

3. Launch a Podcast

Don’t be hesitant to use Instagram TV to share audio clips. Consider establishing a business-related podcast and releasing it on the Instagram TV channel. You can debate industry events, provide insight on pertinent issues, and even bring in special guests on this podcast.

4. Interviews aren’t something to be terrified of

Make video interviews with industry influencers while we’re on the subject of special guests. Ask them a question that will interest the audience, such as how they grew their business. It keeps your films fresh by allowing your audience to hear from a variety of people.

5. Begin a New Series

Create a series of videos that you’ll release every week. It might be a video blog, an informational series, or something else. Having a regular plan gives the audience something to anticipate and anticipate.

6. Excursions to Exciting Locations

Do you own or operate a travel-related business? Tour your hotel rooms, airplane seats, or the surroundings around your business via video tours. It will pique your audience’s interest in staying at your home and will undoubtedly impress potential leads.

Conclusion

Now is the time to start making Instagram TV videos for your company!

And now you have it: ten methods to leverage Instagram TV to increase sales & generate new leads for your company. 

Whatever the size and industry of a business, social video can be a very powerful tool for reaching new audiences, fostering engagement, and encouraging conversions. Video content is one of the key reasons why 86% of marketers view video as an integral part of their marketing campaigns.

When video marketing combined with social media marketing, you can reap significant rewards for your company, but unfortunately, this is not the case for all brands. Your last concern should be investing time, money, and resources into creating content your audience does not find engaging or relevant. Rather than allowing this problem to arise, you must determine what type of content your audience responds to best, and build your content calendar accordingly. Here is a guide that assists you in simplifying and streamlining your content creation process

In-feed video posts

Instagram video posts occupy a prominent position in its in-feed since 2013. You can generate more engagement in the form of a variety of metrics such as likes, views, comments, shares, and saves by uploading Instagram videos, both organic and paid, to your business’s Instagram account. Due to the fact that videos are 1200% more shareable than both links and text, making regular video posts can increase your engagement, which ultimately results in reaching more people. Video content within the feed can create a lot of buzz for a campaign, a new initiative, a product, or whatever it is. To boost visibility of particular content that has less interaction beneath, you could buy automatic real Instagram likes and make the content get into the competing list and drive more profile engagement.

Instagram stories 

As of December 2016, there are 500+ million Instagram stories in use by users every day, and the feature has been around since 2016. It is clear that in the recent past, Instagram’s developers have modified the features of this feature so that users have the option of interacting with their fans in a variety of different ways. The stickers that you can add to your Stories video posts include poll stickers, emoji slider stickers, question stickers, quiz stickers, and chat stickers. These stickers help you make your stories more engaging by producing more engagement. It is possible to place swipe-up links in your posts on business accounts and accounts with 10,000 or more followers. These links can redirect viewers to price pages, blog posts, or anything relevant on the web

Instagram Reels

 It is speculated that Instagram released its Reels feature in August of 2020, partly in response to TikTok’s growing popularity. The reason Reels have become so popular is that it allows you to share 15-second long video clips that you can customize by adding songs to the Instagram music library, AR effects, a countdown timer, etc.

IGTV

Instagram TV has been available to users since 2018 and provides users with video content. IGTV provides the convenience of sharing large amounts of long-form content without having to first create an Instagram Live. Content on IGTV is fully customizable, as with the other video features. Business users can utilize this feature to shoot how-to videos, tutorials, product announcements, and news releases, among other things. Instagram also makes tracking the analytics of your videos on the platform easy. In the insights panel of IGTV, you can see engagement stats like views, likes, and comments around specific videos.

Instagram Live

Users of Instagram Live have access to the ability to broadcast live content to their followers and engage with them in real-time. Instagram Live videos are an excellent way for businesses and influencers to connect with their followers in an entirely new way. Using this feature could be used for a number of purposes, such as Q&A sessions, fundraisers, presentations, etc. You will also be able to download and store the recorded live once the Instagram Live session has ended once the Instagram Live has ended.

Final Words

When you want to achieve your business objectives, you must leverage these different formats of content and adapt them to your target audiences. The only proactive work you can do other than some proactive market research is to monitor how your content is performing and make any necessary adjustments to your content strategy as needed.

Nowadays, Instagram has become a cornerstone for many businesses to drive traffic to landing pages, building an engaged audience, and increasing conversions. Only with the audience you will be able to create a successful Instagram marketing strategy. Without growing your potential followers, you will not succeed on the platform. 

The larger your audience grows, the more opportunities you have to engage with your audience. According to research, long videos get higher engagement than regular videos. Use IGTV to create long vertical videos for up to 10 minutes to get more likes and views. Buy IGTV views to increase your videos views count and make your videos popular on the platform. 

1. Optimize your Instagram account

Before you concentrate on growing your followers on Instagram, you need to optimize your account. Without any username, image caption, and profile picture, how people will know the account belongs to you. Create an attractive bio that tells about you and your brand. 

Your profile is the first place where new people look at so make a catchy eye profile that tells everything about you in short. Choose the best profile picture for your account, and you can then use the same photo you already used on other social media platforms. Additionally, Instagram allows you to add a clickable link to your landing page. 

2. Maintain A Content Calendar

Many Instagrammers made mistakes while growing their followers on Instagram. They will not post content regularly with this. No one likes to follow your Instagram account. People want to follow accounts that post content frequently. It is one of the best ways to get more followers to your account. 

Maintain a regular posting time to attract your audience’s attention. For the best result, you can post 3 to 5 times per day to engage your followers. Sticking to the best schedule time helps you to expand your brand reach and gain more real followers to your account. 

3. Promote Your Instagram Everywhere

Without promoting your Instagram, how people will find your account on the platform. Creating attractive videos will increase your brand visibility and awareness. Add your Instagram link to your Facebook, Twitter, and YouTube and boost your other platform followers to follow your Instagram account. 

Additionally, if you are a blog writer, you can add your social media links to your blog to drive more traffic to your accounts. Also, it is one of the simplest ways to get new audiences to your Instagram profile. Use Instagram Stories, IGTV, and reels to promote your content and get a massive audience to your account.

4. Use Relevant Hashtags

One of the true and tried ways to increase your followers count on Instagram is to add hashtags to your post. Hashtags are the essential tools for keeping your content in front of your target audience. Do some research and find which hashtags your target audience likes to see and create related hashtags to reach them. 

You can also use branded hashtags to improve your content visibility.  There are many online hashtags analytics tools available on the platform you can use to track the performance of your hashtags. Also, it will help you to increase your follower’s growth on Instagram. 

5. Post Followers Want Content

Look at Instagram analytics and see which content is most liked by your followers. This strategy will help you to receive more likes and views for your Instagram account. Many people like to see the latest feature reels content on the platform.

 If you want to reach them, create quality reels content to receive more likes organically. Nobody is ready to wait for organic likes and views in a fast-moving world so that you can buy Instagram reels likes to boost them manually. 

Keep an eye to see trending content on Instagram and recreate that content and post it to engage your audience. Spending some time looking at Instagram analytics goes a long way to get more likes and views for your Instagram posts. Add these tips to grow your followers on Instagram and build a winning marketing strategy in 2021.