Whatever the size and industry of a business, social video can be a very powerful tool for reaching new audiences, fostering engagement, and encouraging conversions. Video content is one of the key reasons why 86% of marketers view video as an integral part of their marketing campaigns.
When video marketing combined with social media marketing, you can reap significant rewards for your company, but unfortunately, this is not the case for all brands. Your last concern should be investing time, money, and resources into creating content your audience does not find engaging or relevant. Rather than allowing this problem to arise, you must determine what type of content your audience responds to best, and build your content calendar accordingly. Here is a guide that assists you in simplifying and streamlining your content creation process
In-feed video posts
Instagram video posts occupy a prominent position in its in-feed since 2013. You can generate more engagement in the form of a variety of metrics such as likes, views, comments, shares, and saves by uploading Instagram videos, both organic and paid, to your business’s Instagram account. Due to the fact that videos are 1200% more shareable than both links and text, making regular video posts can increase your engagement, which ultimately results in reaching more people. Video content within the feed can create a lot of buzz for a campaign, a new initiative, a product, or whatever it is. To boost visibility of particular content that has less interaction beneath, you could buy automatic real Instagram likes and make the content get into the competing list and drive more profile engagement.
As of December 2016, there are 500+ million Instagram stories in use by users every day, and the feature has been around since 2016. It is clear that in the recent past, Instagram’s developers have modified the features of this feature so that users have the option of interacting with their fans in a variety of different ways. The stickers that you can add to your Stories video posts include poll stickers, emoji slider stickers, question stickers, quiz stickers, and chat stickers. These stickers help you make your stories more engaging by producing more engagement. It is possible to place swipe-up links in your posts on business accounts and accounts with 10,000 or more followers. These links can redirect viewers to price pages, blog posts, or anything relevant on the web
It is speculated that Instagram released its Reels feature in August of 2020, partly in response to TikTok’s growing popularity. The reason Reels have become so popular is that it allows you to share 15-second long video clips that you can customize by adding songs to the Instagram music library, AR effects, a countdown timer, etc.
Instagram TV has been available to users since 2018 and provides users with video content. IGTV provides the convenience of sharing large amounts of long-form content without having to first create an Instagram Live. Content on IGTV is fully customizable, as with the other video features. Business users can utilize this feature to shoot how-to videos, tutorials, product announcements, and news releases, among other things. Instagram also makes tracking the analytics of your videos on the platform easy. In the insights panel of IGTV, you can see engagement stats like views, likes, and comments around specific videos.
Users of Instagram Live have access to the ability to broadcast live content to their followers and engage with them in real-time. Instagram Live videos are an excellent way for businesses and influencers to connect with their followers in an entirely new way. Using this feature could be used for a number of purposes, such as Q&A sessions, fundraisers, presentations, etc. You will also be able to download and store the recorded live once the Instagram Live session has ended once the Instagram Live has ended.
When you want to achieve your business objectives, you must leverage these different formats of content and adapt them to your target audiences. The only proactive work you can do other than some proactive market research is to monitor how your content is performing and make any necessary adjustments to your content strategy as needed.