Instagram TV is well-known for moving beyond photo sharing. The site introduced its Snapchat competitor Stories two years ago and its YouTube counterpart Instagram TV just a few months ago.
If Instagram TV takes off the same way that Instagram Stories did, YouTube might finally have a true challenger in the mobile video sector. With all that in mind, if you want to remain relevant on Instagram in 2021, you’ll need to start using Instagram TV.
However, we understand that the IGTV platform is new, and there are no obvious ways for businesses to exploit it. That’s why we looked into Instagram TV and explored the best methods for companies to leverage it. On top of that, you could also buy IGTV likes to gain trust and solid relationships with followers.
Take a peek at what we discovered!
Instagram TV can be used in a variety of ways by businesses. There’s a distinction to be made between regular Instagram postings, Instagram Stories, & Instagram TV.
Standard Instagram posts & Stories typically intend to communicate content quickly and rely heavily on users seeing it in their news feed. Consider a promotion or the introduction of a new product. The story takes this to the next level: they have a 24-hour expiration date, so brands may use them to deliver essential information.
IGTV, on the other hand, is for sharing content that has long-term value. Consider it content marketing: give away the content today and reap the advantages for months to come. Furthermore, Instagram TV video clips can last up to an hour, giving you extra time to create great content. Use this perspective to help you decide what to post on Instagram TV. You want to create content that will last a long time rather than promote short-term sales. In a nutshell, create content that will last a long time and bring actual value to the audience.
Six ways your business can use Instagram TV
1. Videos With Instructions
Demonstrate how to perform something to the audience. Make a video on how to use a new industry software if you’re in the tech business. Is it in food? Try your luck at a cooking video in the Tasty style.
2. Put your efforts on display
Are you a creative agency or another form of an innovative firm? Make a video to showcase your best work. Give it a creative title, and you’ll be golden—bonus marks if you can include a couple of client testimonials.
3. Launch a Podcast
Don’t be hesitant to use Instagram TV to share audio clips. Consider establishing a business-related podcast and releasing it on the Instagram TV channel. You can debate industry events, provide insight on pertinent issues, and even bring in special guests on this podcast.
4. Interviews aren’t something to be terrified of
Make video interviews with industry influencers while we’re on the subject of special guests. Ask them a question that will interest the audience, such as how they grew their business. It keeps your films fresh by allowing your audience to hear from a variety of people.
5. Begin a New Series
Create a series of videos that you’ll release every week. It might be a video blog, an informational series, or something else. Having a regular plan gives the audience something to anticipate and anticipate.
6. Excursions to Exciting Locations
Do you own or operate a travel-related business? Tour your hotel rooms, airplane seats, or the surroundings around your business via video tours. It will pique your audience’s interest in staying at your home and will undoubtedly impress potential leads.
Conclusion
Now is the time to start making Instagram TV videos for your company!
And now you have it: ten methods to leverage Instagram TV to increase sales & generate new leads for your company.